Marlboro has been known for the Marlboro Man's studly image for decades. There's only one problem: they keep killing them. So far, four Marlboro Men have died and, what do you know, all of them died from lung cancer.
Therefore, John Oliver wants Marlboro to consider a compromise between the rigidly restrictive packaging used in some countries and the lackadaisical approach preferred by Phillip Morris International.
To that end, John Oliver gives us Jeff the Diseased Lung
Come on up and smoke me some time.
Here's Jeff with an alpha mask so you can do whatever demented stuff you like with him. Show your Marlboro love by putting him on the side of a hot-air balloon.
Jeff is getting around.
And of course Jeff the Diseased Lung is a patriot, just ask Marlboro.
Of course Jeff the Diseased Lung loves to go on vacation ... and smoke.
Therefore, John Oliver wants Marlboro to consider a compromise between the rigidly restrictive packaging used in some countries and the lackadaisical approach preferred by Phillip Morris International.
To that end, John Oliver gives us Jeff the Diseased Lung
Come on up and smoke me some time.
Here's Jeff with an alpha mask so you can do whatever demented stuff you like with him. Show your Marlboro love by putting him on the side of a hot-air balloon.
Jeff is getting around.
Of course Jeff the Diseased Lung loves to go on vacation ... and smoke.
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