Before selecting Facebook as a business platform, it's important to understand what people do when they use it and typically they chat, amuse each other, or play mildly-challenging arcade games. The games mustn't be too difficult as the purpose is to addict before anything else, it's exactly the same mechanism as television.
A second important aspect is accessibility as you want every person on the planet to see your deathless work or hear it or whatever so what best place will serve that. The first consideration of the motivation of the people in the audience makes you raise an eyebrow at Facebook but the accessibility aspect is the destroyer.
Facebook is a closed system. In other words, you can put stuff into it but nothing comes back out. For example, you could load your cool cat video into Facebook and tell your friends. They can give a link to it so other friends can see it ... but ... they will have to get a Facebook account to do it. This is the same process spiders use to catch bugs. Facebook is trying to create the illusion that it is the Internet but it's only a part of it and it's not at all the best one, it's just easy.
Facebook is a censored system. If you show a nipple, you're going to burn (seriously). Even Queen Victoria was more hip than this. You are an artist. Why would you tolerate this kind of puerile restriction. Personally, I can't think of a reason.
The World Wide Web is, by definition, an open system. Restricting yourself in any way goes opposite to its function so you need one excellent reason. It's all very nice that your friends, homies, posse, or whatever are on Facebook but there's one fundamental problem with marketing to your friends: if they were going to buy your stuff, they would already have done it.
This is the specific reason I am building Valerie Fraser, Artist in Oil on the open Internet. An alternative would have been to create an Artist page on Facebook but that would be somewhat lower than useless as who will see it. Ask yourself this very carefully and as objectively as you possibly can. Who will see it? Your friends? Nice. Who else? Anyone?
Would you put your artist's portfolio on Instagram. Who would see it there but teenagers and pedophiles. Treat your work with the respect it deserves and it sure as hell deserves better than that.
The above applies to all of the social networks as their specific purpose is to enclose. The only way you can be sure you do not become enclosed is to stay outside them and thus remain accessible to any of them. Your objective is to be the type of resource they view from within the social network to go ooh ah. You've seen how they do. Be that thing.
The way I see it, you can be a resource or you can be a blob. Your call. That to anyone. It's your move. Stand up ... but do it outside Facebook where someone can see it!
Update:
Here's a case study. Every single day people friend me on Google+, I'm up near a couple of thousand of them now. I'd say at least half of them are fronting some company. What do I care ... I'm not buying anything. They waste their time. Instead of spam email now you get spam friends. Don't do this.
A second important aspect is accessibility as you want every person on the planet to see your deathless work or hear it or whatever so what best place will serve that. The first consideration of the motivation of the people in the audience makes you raise an eyebrow at Facebook but the accessibility aspect is the destroyer.
Facebook is a closed system. In other words, you can put stuff into it but nothing comes back out. For example, you could load your cool cat video into Facebook and tell your friends. They can give a link to it so other friends can see it ... but ... they will have to get a Facebook account to do it. This is the same process spiders use to catch bugs. Facebook is trying to create the illusion that it is the Internet but it's only a part of it and it's not at all the best one, it's just easy.
Facebook is a censored system. If you show a nipple, you're going to burn (seriously). Even Queen Victoria was more hip than this. You are an artist. Why would you tolerate this kind of puerile restriction. Personally, I can't think of a reason.
The World Wide Web is, by definition, an open system. Restricting yourself in any way goes opposite to its function so you need one excellent reason. It's all very nice that your friends, homies, posse, or whatever are on Facebook but there's one fundamental problem with marketing to your friends: if they were going to buy your stuff, they would already have done it.
This is the specific reason I am building Valerie Fraser, Artist in Oil on the open Internet. An alternative would have been to create an Artist page on Facebook but that would be somewhat lower than useless as who will see it. Ask yourself this very carefully and as objectively as you possibly can. Who will see it? Your friends? Nice. Who else? Anyone?
Would you put your artist's portfolio on Instagram. Who would see it there but teenagers and pedophiles. Treat your work with the respect it deserves and it sure as hell deserves better than that.
The above applies to all of the social networks as their specific purpose is to enclose. The only way you can be sure you do not become enclosed is to stay outside them and thus remain accessible to any of them. Your objective is to be the type of resource they view from within the social network to go ooh ah. You've seen how they do. Be that thing.
The way I see it, you can be a resource or you can be a blob. Your call. That to anyone. It's your move. Stand up ... but do it outside Facebook where someone can see it!
Update:
Here's a case study. Every single day people friend me on Google+, I'm up near a couple of thousand of them now. I'd say at least half of them are fronting some company. What do I care ... I'm not buying anything. They waste their time. Instead of spam email now you get spam friends. Don't do this.
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